Meet HIPCAT, the cat that doesn't give a flying fuck. It's got a yellow hat and sunglasses from the 80s. HIPCAT took Pinterest by storm and became one of the most downloaded cat wallpapers. And it's back only for a special mission—project 1B. There are more than 1 billion cats in the world, but not a single cat ticker can hit a 1B market cap, while five dogs and something that looks like a frog chill above 1B market cap. HIPCAT is here to change that.