About ZOE
Matt Furie doesn't have a cat named Hera, O'Malley or whatever name some scrupulous pathological liar of a dev can come up with. In fact, Matt Furie doesn't have a cat at all. He's a rat person, not a cat person. His only known pets are rats!
But what Matt Furie does have is a named CAT CHARACTER who actually predates Pepe by 4 years. And his name is $ZOE.