$COOKIE is the utility and governance token within the Cookie Ecosystem, a joint ecosystem created by two independent partners—Cookie DAO and Cookie3. The $COOKIE token represents the $366B digital marketing value currently being appropriated by data giants such as Google and Facebook. With $COOKIE, this value is brought to Web3 and distributed equally among users, businesses, and creators. The Cookie DAO is a collective of MarketingFi enthusiasts aiming to bolster decentralization through innovative blockchain solutions. It created the $COOKIE token and injected it into the Cookie3 ecosystem to drive the MarketingFi ethos forward through governance and tokenized marketing. Anyone can become a member of the Cookie DAO. The sole requirement is to believe in MarketingFi and want to drive the MarketingFi economy forward. Cookie DAO members are encouraged to hold and stake $COOKIE for access to additional rewards and voting rights on matters relating to the Cookie DAO’s treasury and future. Within the Cookie DAO framework, $COOKIE has two native utilities: 1) Staking: $COOKIE staking benefits from staking rewards and a healthy APY. Stakers can stake the token directly on the Cookie DAO site - cookie.community - with an embedded staking portal. 2) Governance: Holding $COOKIE means automatic governance rights within the Cookie DAO, allowing one to make decisions related to the DAO Treasury, DAO Fund, and token utilities. Additionally, the Cookie DAO’s partnership with Cookie3 granted $COOKIE holders further governance rights regarding Cookie3 product and project updates and the rewards that $COOKIE stakers receive from the Cookie3 platforms. Cookie DAO was created by the early members of the Cookie3 community, who believed in the vision of Cookie3. Cookie3 pioneers MarketingFi with an AI Data Layer— a transparent marketing economy unlocking value for Web3 users, creators, and businesses, with over 300 dapps such as Kyber Swap, Mantle, Polkastarter, Linea, GameSwift, eesee, and Insomnia Labs already using Cookie3 technology. Cookie3 has 14B analyzed transactions and 1B analyzed wallets. To realize its mission, Cookie3 is building a set of MarketingFi platforms and Web3 AI marketing solutions that connect projects with the right audiences, creating profitable opportunities for both. Cookie3 uses off- and on-chain analytics alongside a Web3 AI data layer to ensure only valuable user and project interactions benefit from the MarketingFi ecosystem. In an economy where lines between business owners, investors, and consumers are blurred, effective marketing becomes collaborative, and value flows freely between all stakeholders. Due to a joint partnership, the Cookie DAO and Cookie3 constitute the Cookie Ecosystem, in which the $COOKIE token acquires further ‘gained’ utilities across Cookie3 platforms and products. These acquired utilities include: 1) Multi-airdrop access: $COOKIE stakers earn airdrops from multiple Cookie3 ecosystem projects. These airdrops come from fees that the project pays to use Cookie3 platforms. The fees are collected in the projects’ native tokens. Therefore, $COOKIE stakers are getting endless access to airdrops from new and established altcoins across the industry. The airdrops are gathered from 4 places within the Cookie Ecosystem: Cookie3 Airdrop Shield: Cookie3 Airdrop Shield is used by projects to determine bots and Sybil attackers and exclude them from an airdrop. Cookie3 collects a proportion (about 10-20%) of the ‘saved’ airdrop, and the Cookie DAO passes it onto $COOKIE stakers as airdrops. Cookie3 Affiliate: Projects use Cookie3 affiliate for two reasons: (i) to launch affiliate and referral campaigns with creators and pay for results when users convert into an action desired by a project; (ii) to launch fair KOL rounds onboarding creators as early investors but at the same time allowing those creators’ communities to benefit from the investment as well. In the first case, the project pays creators rewards in their native tokens or USDT, and Cookie3 collects a platform fee, which then gets distributed to the $COOKIE stakers. For the KOl pirate round investments, Cookie3 collects a management fee in the form of 10-20% of the project’s KOL round supply and then, with the help of the $COOKIE DAO, redistributes these fees to the $COOKIE stakes. Users get access to exclusive KOL rounds and tokens for the first time in history. Cookie3 Affiliate has 18K KOLs registered on the platform, with a combined following of 400M+. Cookie3 Score: Cookie3 Score allows users to connect their wallets and social media accounts to receive a score based on their on- and off-chain Web3 activity. This score is then used by projects that want to onboard and market quality Web3 audiences to pass rewards to users with the highest ranking. Cookie3 collects a fraction of the rewards a project wishes to distribute as a platform fee, and then the Cookie DAO distributes it as airdrops to $COOKIE stakers. There are over 250K users on the Cookie3 Score waitlist. 2) Exclusive access: $COOKIE can be redeemed for AI data credits within the Cookie3 Analytics platform when projects or users want to access AI-powered Web3 data and analytics. Such a model creates a demand for $COOKIE that will increase proportionally to the demand for AI Data, marketing, and analytics, which is projected to more than quadruple and hit $2.5 trillion by 2030. $COOKIE is the first MarketingFi token with a multi-airdrops utility across Cookie3 platforms and an increasing demand mechanism linked to AI data cretics within Cookie3 Analytics that are redeemable with $COOKIE only. $COOKIE token will launch on June 13th, 2024, at 10 am UTC.