Welcome to the world of GameStop - In September 2019, Gill, under the username "u/DeepFuckingValue", posted on the subreddit r/wallstreetbets a screenshot of a trade consisting of a roughly $53,000 long position in GameStop Nonetheless, his argument "helped attract a flood of retail cash into GameStop." During the first days of the valuation spike in late January 2021, hundreds of thousands of people downloaded investment apps like Robinhood to "join the action". Subsequent investment in the stock (and other "meme stocks" such as AMC, BlackBerry, and Nokia) would result in controversy.