In a market often dominated by hype and lack of substance, $BERT was born with one simple yet powerful mission: to transform a memecoin into a real force for good - helping dogs around the world. Inspired by a real dog, Bertram the Pomeranian, with over 400,000 followers and millions of fans globally (and the official image of the Paddington Bear movie), we launched a movement built on emotion, technology and real-world impact. $BERT is bridging the gap between Web2 and Web3 with an AI-powered pet care website Woofhub.com linked to smart dog tags, no pet owner or pet is without the right support at their finger tips. With branded partnerships and over 5 tonnes of food donated to shelters in need, $BERT can sustainably grow the charitable giving and support important pet causes globally, ensuring no dog goes unloved. $BERT’s staking protocol will allow the community to stake both their tokens and their $BERT NFTs, rewarding loyalty and strengthening the community. $BERT is no longer a meme, it is a global movement.